Mars Has Shrunk

And so has Snickers. Mars UK have admitted that the size of their chocolate bars has been reduced from 62.5g to 58g, that’s a reduction of over 7% with no reduction in cost.

The confectionery company claim the reduction in size is a deliberate attempt to reduce the amount of obese chocoholics in the country. But they have so far failed to promote this fact as a public health initiative.

Critics speculate that the smaller bars were sneaked onto the market in an underhand attempt to beat the credit crunch with their shrunken, peanut packed goodies.

“Like all food manufacturers, we have seen continued cost increases over the last few years,” the company said in a statement.

“We look to absorb the vast majority of these costs by being more efficient, but on occasion we have to consider increasing prices. By slightly reducing portion sizes on Mars and Snickers we were able to continue to responsibly meet consumer demands for healthier lifestyles whilst not increasing our prices.”

A Government funded consumer watchdog gave this statement concerning the scam.

“Shrinking the size of chocolate bars should be part of a drive to combat obesity. However, shrinking size but not price could damage consumers’ trust in the brands they love,”

The Telegraph report that the situation is even worse in Australia. Down under the Mars company are shrinking 90 of their products without making any price cuts.

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